Keeping up with the latest trends in children’s play is essential for toy brand manufacturers, training institutions, activity organizers for children, distributors, wholesalers, and gift and toy importers. In this article, we will discuss the current trends in children’s play, such as STEM toys, eco-friendly toys, and toys that promote social-emotional development, and highlight specific products that exemplify these trends.
1. STEM Toys: Inspiring the Next Generation of Innovators
Product 1: LEGO® BOOST Creative Toolbox
- Description: This interactive building set combines the classic LEGO® bricks with a smart coding system, allowing children to build, code, and play with their own creations.
- Why It Fits the Trend: The LEGO® BOOST Creative Toolbox encourages hands-on learning, problem-solving, and creativity, aligning with the growing demand for STEM toys that inspire children to explore science, technology, engineering, and mathematics.
Product 2: Osmo Coding Starter Kit
- Description: The Osmo Coding Starter Kit is an interactive learning platform that teaches children the basics of coding through engaging games and activities.
- Why It Fits the Trend: By combining physical game pieces with digital gameplay, the Osmo Coding Starter Kit encourages children to develop their problem-solving and computational thinking skills in a fun and interactive way.
Product 3: Snap Circuits® Junior
- Description: Snap Circuits® Junior is an award-winning electronic circuit-building set designed for children ages 8 and up, featuring over 100 different projects to build and explore.
- Why It Fits the Trend: This hands-on learning toy introduces children to the world of electronics, allowing them to explore concepts such as circuitry, voltage, and resistance while nurturing their curiosity and problem-solving skills.
Product 4: littleBits Star Wars Droid Inventor Kit
- Description: The littleBits Star Wars Droid Inventor Kit allows children to build, customize, and code their own Star Wars droids, complete with authentic sounds and functions.
- Why It Fits the Trend: Combining the excitement of the Star Wars universe with the educational benefits of STEM learning, this kit engages children in coding, robotics, and engineering while fostering their creativity and imagination.
Product 5: Sphero SPRK+ Robot Ball
- Description: The Sphero SPRK+ Robot Ball is an app-enabled robotic ball that can be programmed and controlled using a smartphone or tablet, offering a fun and engaging way for children to learn the basics of coding and robotics.
- Why It Fits the Trend: With its user-friendly interface and endless possibilities for customization, the Sphero SPRK+ Robot Ball allows children to explore the world of coding and robotics in an accessible and enjoyable way.
2. Eco-Friendly Toys: Encouraging Sustainable Play
Product 1: PlanToys® Wooden Tea Set
- Description: Made from sustainable rubberwood and finished with non-toxic, water-based dyes, this wooden tea set provides children with a fun, eco-friendly alternative to traditional plastic toys.
- Why It Fits the Trend: The PlanToys® Wooden Tea Set exemplifies the increasing consumer interest in sustainable and eco-friendly toys, as it is made from responsibly sourced materials and promotes a connection to nature through its design.
Product 2: Green Toys® Recycling Truck
- Description: The Green Toys® Recycling Truck is made from 100% recycled plastic milk jugs and is free of BPA, phthalates, and PVC. This eco-friendly toy encourages children to learn about recycling and environmental responsibility while they play.
Why It Fits the Trend: The Green Toys® Recycling Truck not only uses sustainable materials but also teaches children about the importance of recycling and caring for the environment, making it a great example of an eco-friendly toy that aligns with current consumer preferences.
Product 3: Hape E-Drum Set
- Description: The Hape E-Drum Set is an eco-friendly electronic drum set made from sustainable materials, such as bamboo and water-based paint. It offers a variety of percussion sounds and rhythms for children to explore and enjoy.
- Why It Fits the Trend: Combining sustainability with modern technology, the Hape E-Drum Set provides an environmentally friendly alternative to traditional electronic toys while encouraging children’s musical creativity.
Product 4: BeginAgain Balance Boat
- Description: The BeginAgain Balance Boat is a wooden stacking toy that helps children develop fine motor skills and hand-eye coordination while teaching them about balance and equilibrium. It is made from sustainably harvested rubberwood and colored with non-toxic stains.
- Why It Fits the Trend: The eco-friendly materials and educational aspects of the BeginAgain Balance Boat make it an ideal toy for environmentally conscious consumers who value toys that promote learning and skill development.
Product 5: Eco-Kids Eco-Dough
- Description: Eco-Kids Eco-Dough is a non-toxic, all-natural play dough made from plant-based ingredients, such as organic fruit and vegetable extracts. It is a safe and environmentally friendly option for creative play.
- Why It Fits the Trend: As parents increasingly seek out safe and sustainable alternatives to traditional art supplies, Eco-Kids Eco-Dough provides an eco-friendly option that aligns with consumer values and promotes imaginative play.
3. Toys Promoting Social-Emotional Development: Nurturing Empathy and Emotional Intelligence
Product 1: The Feelings Buddies by Conscious Discipline
- Description: This set of plush toys represents eight different emotions (happy, sad, angry, scared, excited, shy, disappointed, and calm) and includes a guide for parents and educators to help children recognize, understand, and express their feelings.
- Why It Fits the Trend: The Feelings Buddies align with the growing emphasis on social-emotional development in children’s play, as they provide an engaging and interactive way for children to learn about emotions, empathy, and interpersonal skills.
Product 2: Kimochis® Feel Guide
- Description: The Kimochis® Feel Guide is a set of plush toys and accompanying storybooks that teach children about various emotions and social situations, helping them develop empathy and emotional intelligence.
- Why It Fits the Trend: By combining storytelling with hands-on learning, the Kimochis® Feel Guide provides a fun and effective way for children to explore emotions and improve their social-emotional skills.
Product 3: Wonder Crew Dolls
- Description: Wonder Crew Dolls are action-figure-inspired dolls designed to promote emotional and social development in children by encouraging imaginative play, empathy, and friendship.
- Why It Fits the Trend: These dolls break down traditional gender stereotypes and provide children with a relatable play companion, fostering emotional connection and social understanding.
Product 4: Mindfulness Matters Card Game
- Description: The Mindfulness Matters Card Game teaches children mindfulness techniques and coping strategies to help them manage stress, anxiety, and other difficult emotions.
- Why It Fits the Trend: With growing awareness of the importance of mental health and emotional well-being, the Mindfulness Matters Card Game offers a playful way for children to develop self-regulation and emotional resilience.
Product 5: Peacemakers Card Game
- Description: The Peacemakers Card Game is a cooperative game that teaches children about kindness, empathy, and conflict resolution through engaging stories and interactive challenges.
- Why It Fits the Trend: As parents and educators increasingly recognize the importance of social-emotional development, the Peacemakers Card Game provides a fun and educational way to help children build essential life skills, such as cooperation, communication, and empathy.
By staying informed about the latest trends in children’s play and understanding how specific products cater to these trends, industry professionals can better anticipate consumer demands and make informed decisions about product offerings, marketing strategies, and customer engagement.