Three Tiers: Customer Segments & Price Bands of Chess sets

Good (Entry / Family chess set). A Good chess set uses ABS chess pieces (unweighted), a roll-up vinyl chess board with algebraic notation, and a canvas tube or plastic tube as chess set packaging; wholesale FOB typically sits in low-teens USD with retail MSRPs in high-$20s to high-$30s for standard 50–57 mm chess board squares.
Good (Travel / Teaching chess set). A Good travel chess set swaps to a folding plastic chess board and clip case as chess set packaging, while a PU leather hanging chess teaching board rolls into a slim tube that stores beside the main chess set.
Better (Club / Serious-play chess set). A Better chess set upgrades to weighted plastic chess pieces or stained wood chess pieces with felt bases, plus a silicone chess board or foldable wood chess board; wholesale often high-teens to high-$20s with MSRPs around $49–$89 depending on the chess set finish.
Best (Gift / Luxury / Professional chess set). A Best chess set specifies boxwood/ebonized weighted chess pieces (≈95 mm king) with leather or wool felt, paired with a maple/walnut veneered wood chess board; wholesale commonly ~$60–$120+ with MSRPs from ~$149–$299+ based on the chess set materials and chess box presentation.
Price note (BOM-dependent chess set). All price bands assume a defined chess set BOM (king height, chess board type, weighting, finish, and chess set packaging), and shifting any chess piece or chess board spec will move the tier.

Core Differences : Materials, Weighting, Packaging & Accessories of Chess Sets

Materials (chess set components). Good chess sets pair ABS chess pieces with vinyl or silicone chess boards; Better chess sets move to weighted plastic or stained wood chess pieces with silicone or folding wood chess boards; Best chess sets use boxwood/ebonized or sheesham chess pieces with book-matched veneer chess boards.
Weighting & feel (on the chess board). Good chess sets are often unweighted; Better chess sets add steel slugs so the king/queen settle firmly on the chess board; Best chess sets balance gram weights so rook/bishop glide cleanly on a lacquered wood chess board without wobble.
Packaging (retail & shipping for the chess set). Good chess set packaging favors tubes for roll-up chess boards and poly-bagged chess pieces; Better chess set packaging upgrades to window cartons with vac-form trays or hinge-lock mailers sized to the chess pieces; Best chess set packaging uses rigid magnetic-closure gift boxes with EVA cutouts that stage each chess piece and protect the veneered chess board.
Teaching companion (for the chess set). A leather hanging chess teaching board includes a magnetic grid and grommets, ships in a narrow tube as chess set packaging, and unrolls repeatedly beside the main chess board for demo use with the chess set.
Accessories (tier signals inside the chess set). Good chess sets add a rules leaflet and drawstring pouches for chess pieces; Better chess sets add extra queens (34-piece count), a zip chess set carry bag, and an entry digital chess clock; Best chess sets add a premium chess clock, microfiber cloth for chess pieces, certificate card, and engraved spare-queen markers inside the chess set box.

Bundling & Gross-Margin Management (Built around chess sets)

Good bundles (value chess set). Offer a “Family Double Pack” with two ABS chess piece sets + two roll-up chess boards in one mailer as chess set packaging to raise AOV while keeping the chess set BOM lean.
Better bundles (club chess set). Create a “Club Pack” with four weighted plastic chess sets + four silicone chess boards + one entry digital chess clock + four zip chess set carry bags, plus a leather hanging chess teaching board for side-by-side demos.
Best bundles (gift / pro chess set). Build a “Tournament Gift Set” with weighted wood chess pieces + veneered wood chess board + rigid gift chess set packaging + premium chess clock + leather chess set case, and number the certificate to elevate the professional chess set.
Margin levers (inside the chess set BOM). Swap solid-wood chess boards to veneered chess boards, standardize king height across chess sets, and pre-apply UPC/EAN on chess set packaging to reduce handling and DIM-weight costs on master cartons for the chess set.
Assortment architecture (clear chess set ladder). Keep one Staunton chess piece family across tiers and use the chess board, weighting, finish, accessories, and chess set packaging to signal Good (ABS + vinyl board), Better (weighted plastic/wood + silicone or folding wood board), and Best (weighted boxwood + veneered wood board) within your chess set collection.