Best-selling STEM Toys in Different Age Groups and Regions for 2023

Understanding the Market

The demand for STEM (Science, Technology, Engineering, and Mathematics) toys is increasing, and it’s essential for businesses to know what sells best in different age groups and regions. In this post, we will highlight the top STEM toys in various categories and locations for 2023.

Preschool (Ages 3-5)

Building Bricks

Building blocks are a popular choice for preschoolers as they help develop fine motor skills and creativity. These toys can also introduce children to basic engineering concepts.

Interactive Learning Systems

Interactive learning systems that combine physical play with digital learning are a hit among preschoolers. These toys can teach children letters, numbers, and problem-solving skills while also keeping them entertained.

Elementary School (Ages 6-10)

Circuit-building Kits

Electronic circuit-building kits are an excellent way to teach children about electricity and circuitry. Hands-on exploration and experimentation can help children understand these concepts better.

Programmable Robots

App-enabled robotic balls are a fun way for children to learn coding and programming. These toys can also teach children about physics and math.

Middle School (Ages 11-13)

Robotics Kits

Programmable robot kits can introduce children to robotics, coding, and engineering concepts. These toys also foster creativity and problem-solving skills.

Electronic Components

Modular electronic components are a great way for children to learn about circuits, programming, and engineering. Children can build and customize their own inventions with these toys.

High School (Ages 14+)

Starter Kits

Comprehensive starter kits can introduce teenagers to programming, electronics, and circuit building. Hands-on projects and experiments can help teenagers understand these concepts better.

Single-board Computers

Versatile single-board computers can be used for a wide range of projects, from programming and robotics to multimedia applications and home automation.

Regional Best-sellers

North America

Robotics and programming platforms are popular in North America. Children can build and program their own robots using these toys.


DIY computer kits are a hit in Europe. Children can learn about computer hardware and coding by building and programming their own computers.


STEM toys and kits that focus on robotics, programming, and engineering concepts are popular in the Asia-Pacific region. Companies specializing in educational robots and kits that teach children about programming, AI, and robotics are also thriving.


The best-selling STEM toys in different age groups and regions vary based on factors such as regional preferences, educational curriculums, and cultural influences. By understanding these trends, businesses can cater better to the needs of their target audience and promote STEM education worldwide.